What Information About Me Is Collected and Stored?
Personal Information is information you provide that lets us know specific facts about you so that we can fulfill your orders and/or customize information we deliver to you. The personal information that we collect from you and store or that is submitted by you when you open an account, place an order, or otherwise transact business with us may include, but is not limited to: (i) your name; (ii) your address; (ii) your email address; (iv) your telephone number; and/or (v) your credit card or other payment information. This personal information is used to provide the products and services that you have ordered or requested, to process and ship orders, to send order and shipping confirmations and to provide customer service. Some of this information also may be used to contact you about sales, special offers and new site features, unless you have opted not to receive promotional communications from American Flyer.
We collect and store certain other information automatically whenever you interact with this Site. For example, we collect your IP address, browser information and reference site domain name every time you visit this Site. We also collect information regarding customer traffic patterns and site usage. This information is used to analyze and improve this Site and to provide our customers with a fulfilling shopping experience.
Also, like many Web sites, we use "cookies", which are files stored on your computer's hard drive by your browser. Cookies help us to identify account holders and to optimize their shopping experience. Cookies also allow us to hold selections in a shopping cart when a user leaves this Site without checking out. Most browsers accept cookies automatically but allow you to disable them. We recommend that you leave cookies "turned on" so that we can offer you a better shopping experience on this Site.
We also may collect and store information about you that we receive from other sources, to enable us to update and correct the information contained in our database and to provide product recommendations and special offers that we think will interest you.
Is Information Collected From Children?
We do not sell or ship any items ordered through this Site directly to anyone who we know to be under the age of 18, nor do we collect any personal information from anyone who we know to be under the age of 18. If you are under the age of 18, you should use this Site only with the involvement of a parent or guardian and should not submit any personal information to us.
With Whom Do You Share Information?
We may share personal information that you provide to us through this Site or through this Site's Customer Service Department with our affiliates and service providers. In turn, our service providers may share this personal information with their affiliates and with service providers whom they engage to perform services related to this Site or the operation of our business. Examples of these services include Web Site operation, payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, customer service, marketing and promotional material distribution, data analysis and, where applicable, data cleansing. These service providers are authorized to use this personal information only in connection with the services they are engaged to perform.
We may use the services of one or more third parties to help us measure the effectiveness of our advertising and determine how customers use this Site. To do this, we may use web beacons and cookies provided by third parties, which enable us to collect information such as product codes and prices for merchandise that customers purchase and the pages visited. This information helps us to learn things like what pages are most attractive to our customers, which of our products most interest our customers and what kinds of offers our customers like to see.
We also may offer you the opportunity to purchase products and services provided by third parties. If you purchase any of these products or services, we will provide your personal information to the third parties that provide them for that purpose.
We may release personal information if we believe in good faith that: the law or legal process requires it; we have received a valid administrative request from a law enforcement agency or court; or such release is necessary to protect the rights, property or safety of American Flyer, or any of our affiliates, service providers, customers or others.
We may share non-personal information with our marketing partners, advertisers and others from time to time. Examples of such non-personal information include the number of users who visited this Site during a specific time period or purchased a specific product through this Site. This information generally is shared in an aggregated form.
By using this Site, you acknowledge and consent to the fact that personal information provided by you or collected by us through your use of the Site is stored and processed by us in the United States where data protection laws may not afford the same level of protection as those of the country in which you are located (this is the case for users located in the European Economic Area ("EEA")). You also acknowledge and consent to the fact that we may, at our discretion, store and process such data in other countries (including countries outside the EEA) where data protection laws may not afford the same level of protection as those of the country in which you are located.
What Steps Are Taken To Keep Personal Information Secure?
Various security measures, including Secure Socket Layer (SSL) encryption technology, are used to protect personal information that we collect. If you place an order through this Site, you will be asked to set up an account and provide an email address and password. You must provide, among other information, an appropriate email address and password in order to access account information. Please note that while we have endeavoured to create a secure and reliable site for users, the confidentiality of any communication or material transmitted to/from this Site cannot be guaranteed. In order to help protect your personal information further, you should be careful about providing your password to others. If you wish to cancel your password, or if you become aware of any loss, theft or unauthorized use of your password, please contact this Site's Customer Service Department by email at email@example.com.
How Can I Access, Correct and Update Personal Information?
You can access, correct and update certain personal information that you have provided to us by clicking on "My Account" within the Help Desk area of this Site.
Can I Indicate Whether or Not I Want To Receive Promotional Communications?
There are several ways in which you can tell us whether or not you want to receive promotional communications from us. At certain locations on the Site, you will have choices to opt-out or opt-in to receive various types of communications. When you set up an account, or click on "My Account" within the Help Desk area, or place an order, you will have an opportunity to make or change your selections in this regard. You also will have an opportunity to change these selections by clicking on an "unsubscribe" hyperlink contained in promotional emails we send you.
What Happens When I Link To or From Another Site?
What About Contests and Sweepstakes?